#284 Erin Weigel, Author of Design for Impact: Mastering Conversion Design

The Ecom Show

Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level.

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Today, I’m joined by Erin Weigel, a UX and design expert who spent nearly a decade at Booking.com, leading a team of designers and running thousands of experiments. Erin recently released her book, Design for Impact, which introduces her Conversion Design Process, a game-changing framework for creating customer-centric, data-driven designs that drive results.

Visit Erin’s website:

https://erindoesthings.com/

Tune in to this episode to learn more about:

✅ Erin’s journey from art school to managing UX at Booking.com.

✅ Why overconfidence in CRO and UX design can be a red flag—and what to focus on instead.

✅ The seven phases of her Conversion Design Process and how to apply them in your business.

Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review.

Grab a copy of Erin’s latest book, Design for Impact:

https://erindoesthings.com/design-for-impact/

Follow Erin on LinkedIn to learn more about her work:

https://www.linkedin.com/in/erindoesthings/?originalSubdomain=nl

Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇

https://www.thebudaimedia.com/top100-emails

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

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