Making Email Your Best Revenue Stream – Val Geisler (Fix My Churn)

The Ecommerce Insights Show

In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn.

Val is known for being the go-to resource for "all things email marketing," but we give special attention to two areas in this episode:

1. The must-have campaigns and automations to reach "good enough"
2. Intermediate strategies for converting and retaining more of your subscription customers

In other words, we share how to check the box for the 20% of email marketing strategies that will get you 80% of the financial results.

We also included a little surprise for our loyal listeners – a live email campaign teardown. Val walks us through her real-life purchasing experience with a brand in the personal care space and shares her thoughts on what they get right as well as where they can improve.

So, if you're looking for a playbook for leveling up your email marketing, or if you want to learn from the actual experiments and campaigns being run by an active brand, this is the episode for you.

BONUS Resource:
Make sure to check out Val's Dinner Party Strategy. It's a collection of resources to help you build an email welcome series that will create an army of loyal customers.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [e-mail]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.