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How Reddit Faked Critical Mass
Manage episode 437185442 series 3561734
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E422: The founding story of Reddit - The Front Page of the Internet.
And how Reddit created hordes of fake users at its beginning to make new users think they were part of a preexisting vibrant community.
The story of how Reddit started is a legendary one with tons of lessons for founders and marketers.
This is how Reddit got its first users and eventually got off the ground.
Read it on the First 1,000 Newsletter: https://read.first1000.co/p/-reddit
00:00 Reddit's Influence 00:42 The Request I Received 01:58 Founding Story of Reddit 04:59 Pressure to Launch 06:56 Struggle for Early Users 09:52 Faking Users To Establish Critical Mass 12:14 Building Trust 14:44 Reddit's Success and Legacy
#startups #ycombinator #digitalmarketing #growthhacking
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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