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Lizzie Benton on aligning brand and company culture
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In this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture. In the show Lizzie and Liz discuss: - What a good company culture looks like - How company culture influences customer perception - Employer branding - At what stage startups should begin to establish their company culture - What processes companies can put in place from conception to create a positive company culture - How can established companies realign their culture with their brand - Does transparency have a place when addressing cultural challenges - Lizzie’s favourite brands
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