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Episode 58: Sending Emails During the Holiday Season
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In episode 58 of the Email Sound Booth podcast, host Liz Wilcox, also known as the Fresh Princess of Email, discusses approaches to handling email marketing during the holiday season. She highlights her personal strategy of taking a break after an intense Black Friday campaign and exploring a '12 Days of Liz Miss' series. Liz shares insights from her community on varied approaches, ranging from increased activity during time off to taking extended breaks. The key takeaway is that each email marketer should do what feels right for them, whether it's resting or ramping up their email efforts. The episode emphasizes flexibility, self-care, and the importance of maintaining a fun and manageable approach to email marketing during the holidays.
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