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Making Marketing Metrics Matter

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Manage episode 310516578 series 3059082
内容由Engenius提供。所有播客内容(包括剧集、图形和播客描述)均由 Engenius 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In the field of Marketing, it's possible to find a metric for everything. But which of these metrics actually matter and how can you sift through 1,000 points of data to answer the most important question of all: "Is my marketing strategy really working?" In this episode of the Engenius Podcast, we sit down with Engenius's Chief Operations Officer, TJ Deluccia to learn a little more about marketing metrics, why they matter, and which ones you should be paying attention to amidst all the noise.

  continue reading

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Manage episode 310516578 series 3059082
内容由Engenius提供。所有播客内容(包括剧集、图形和播客描述)均由 Engenius 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In the field of Marketing, it's possible to find a metric for everything. But which of these metrics actually matter and how can you sift through 1,000 points of data to answer the most important question of all: "Is my marketing strategy really working?" In this episode of the Engenius Podcast, we sit down with Engenius's Chief Operations Officer, TJ Deluccia to learn a little more about marketing metrics, why they matter, and which ones you should be paying attention to amidst all the noise.

  continue reading

24集单集

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