Why she got more clients AFTER increasing her prices by over £100! (Client success story!)

The Equestrian Business Podcast

When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn’t convert them.

Fast forward to today: Annabel now charges £145 per hour, is fully booked, and is positioned as the go-to expert in equine ecology and land management.

In this episode, I break down:
✨ The pricing strategies we implemented to reflect her true value.
✨ How we refined her messaging to connect with her ideal clients.
✨ The steps we took to build her visibility and establish her as an authority in her field.

This transformation wasn’t magic—it was about understanding her value, showing it to her audience, and creating a business that aligned with her expertise.

If you’re ready to stop undercharging and start attracting clients who value what you do, this episode is for you.

🎧 Listen now wherever you get your podcasts!

📥 Want to start refining your own pricing? Grab one of my free formulas:
👉 For service-based businesses:
https://www.equestrianbusinessspecialist.com/service-pricing-formula
👉 For product-based businesses:
https://www.equestrianbusinessspecialist.com/product-pricing-formula

Want to work with me?
Drop me an email to [e-mail] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business.
Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)