On Entrepreneurship and Growth - How Ben Fitter-Harding sold his business, Cardboard Fish

The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs

In this conversation, Ben Fitter-Harding shares his entrepreneurial journey, detailing the inception and growth of his first business, Cardboard Fish, a communications technology company. He discusses the challenges and successes of navigating the acquisition process, the emotional impact of selling a business, and the transition to his new venture, Dodgems and Floss, a creative agency. Ben reflects on the lessons learned throughout his journey and the importance of foresight in business planning. takeaways

• Ben started Cardboard Fish out of curiosity and experimentation.
• The rise of mobile technology significantly impacted their business model.
• Acquisition was a natural progression for the business as it matured.
• The M&A process was organized and facilitated by a specialist.
• Post-acquisition, the team experienced both growth and challenges.
• Ben transitioned to consulting after the sale, allowing for flexibility.
• The new venture, Dodgson and Floss, focuses on bespoke branding and design.
• Ben values the work-life balance more in his current role.
• He emphasizes the importance of understanding the exit process early.
• The journey has been fulfilling, with opportunities for personal growth.

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