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The Media Show: Jeans, cars, deodorant

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Manage episode 457537439 series 3486809
内容由BBC and BBC World Service提供。所有播客内容(包括剧集、图形和播客描述)均由 BBC and BBC World Service 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Advertising executive Sir John Hegarty has created campaigns for some of the world's most famous brands including Levi's, Lynx, and Audi. He was a founding partner of Saatchi and Saatchi before co-founding his own firm, Bartle Bogle Hegarty, in 1982. But he believes that advertising today has lost sight of creativity, in its relentless focus on data and targeted advertising. He joins Ros Atkins to discuss his career, his theory of creativity, and the future of his industry. Presenter: Ros Atkins Producer: Dan Hardoon

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152集单集

Artwork
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Manage episode 457537439 series 3486809
内容由BBC and BBC World Service提供。所有播客内容(包括剧集、图形和播客描述)均由 BBC and BBC World Service 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Advertising executive Sir John Hegarty has created campaigns for some of the world's most famous brands including Levi's, Lynx, and Audi. He was a founding partner of Saatchi and Saatchi before co-founding his own firm, Bartle Bogle Hegarty, in 1982. But he believes that advertising today has lost sight of creativity, in its relentless focus on data and targeted advertising. He joins Ros Atkins to discuss his career, his theory of creativity, and the future of his industry. Presenter: Ros Atkins Producer: Dan Hardoon

  continue reading

152集单集

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