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Greatest Ad In The World | Hopper's $37 Hotel Ad: Breakdown, Visual Appeal & Psychological Hacking

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Manage episode 395970234 series 3274353
内容由Charley Tichenor提供。所有播客内容(包括剧集、图形和播客描述)均由 Charley Tichenor 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today's video delves into dissecting an advertisement by Hopper, an app that offers cheap hotel deals. We'll explore the unconventional format of their static ad and discuss how it captivates audience attention, thereby serving as an effective top-of-the-funnel ad. Additionally, we'll uncover key insights on how this ad mirrors organic content, emphasizing the importance of aligning paid media with organic strategies. Join us as we analyze the visual appeal and strategic implications of this ad, shedding light on its potential scalability and impact on user experience. @FraserCottrell

Find Fraser - https://twitter.com/sourfraser

https://www.youtube.com/@FraserCottrell

Sign up to his free newsletter - niceads.uk

Book a call with him 👉 https://bio.link/frasercottrell

Check out Creative OS ➡️ https://www.creativeos.io/?via=charley

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/

  continue reading

259集单集

Artwork
icon分享
 
Manage episode 395970234 series 3274353
内容由Charley Tichenor提供。所有播客内容(包括剧集、图形和播客描述)均由 Charley Tichenor 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today's video delves into dissecting an advertisement by Hopper, an app that offers cheap hotel deals. We'll explore the unconventional format of their static ad and discuss how it captivates audience attention, thereby serving as an effective top-of-the-funnel ad. Additionally, we'll uncover key insights on how this ad mirrors organic content, emphasizing the importance of aligning paid media with organic strategies. Join us as we analyze the visual appeal and strategic implications of this ad, shedding light on its potential scalability and impact on user experience. @FraserCottrell

Find Fraser - https://twitter.com/sourfraser

https://www.youtube.com/@FraserCottrell

Sign up to his free newsletter - niceads.uk

Book a call with him 👉 https://bio.link/frasercottrell

Check out Creative OS ➡️ https://www.creativeos.io/?via=charley

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/

  continue reading

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