131 - The Easy Way to get PR for Your Brand with Nicola @ Press Loft

The Fashion Brand Clinic Podcast

Today I’m joined by Nicola @ Press Loft! It’s the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers.

Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly.

I often struggle when people ask me about PR because it’s so time consuming & overwhelming that unless it’s a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

In this episode we discuss :

• The key differences between press and marketing as a whole

• How Nicola launched Press Loft whilst on an unusual career path

• Why press can be so useful for a small business to be found by a new audience

LINKS MENTIONED IN THE EPISODE

Creative Sales Coach (@elizabethstilesuk) • Instagram

Create your own fashion brand (@thefashionbrandclinic) • Instagram

https://snov.io

https://gb.readly.com

WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW!

If you’re wanting to give Press Loft a try, why not click here and begin your free 60 day trial today!

LISTEN

You can listen by clicking through to Apple Podcast here

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SPONSOR

This week’s podcast episode is Sponsored by Olive & Frank!

You can shop here and use the code ELIZABETH10 to get 10% off your purchase

CONTACT

If you’d like to find out more about working together on your brand, click here