Why did Appster Fail? w/ Mahesh Gupta (Appster CFO)

The Financial Mentor with David Boyar

What's the point of getting big?

Appster grew. Fast. Very fast. Then it failed.

In this interview with Appster CFO Mahesh Gupta you will learn:-

· Why it’s important that your CFO has influence in your decision making - Appster didn't. Their CFO was in India and whilst technically competent and could see the writing on the wall, failed to mentor the business through the troubled waters ahead.

· What reports founders Mark McDonald and Josiah Humphrey received to make sure their company was growing and performing properly

· Why the decrease in Australian Property prices reduced Appster's potential client pool

· The differences between the cash flow you can expect from startup and enterprise clients

· Why you should price in how long it takes for your customers to make decisions whilst being serviced

· Why bloody hard work, 18 hour days and genius marketing lead to Appsters growth.

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