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FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?

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Manage episode 429376014 series 1391833
内容由The FIR Podcast Network Everything Feed提供。所有播客内容(包括剧集、图形和播客描述)均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to call this measurement "share of model." In this short midweek episode, Neville and Shel will explain what it means and how brands can get the same out of GenAI models that they have been getting out of Google (i.e., share of search) using SEO techniques.
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The post FIR #417: As AI Adoption Grows, Is Share of Model the New Metric? appeared first on FIR Podcast Network.

  continue reading

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Manage episode 429376014 series 1391833
内容由The FIR Podcast Network Everything Feed提供。所有播客内容(包括剧集、图形和播客描述)均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to call this measurement "share of model." In this short midweek episode, Neville and Shel will explain what it means and how brands can get the same out of GenAI models that they have been getting out of Google (i.e., share of search) using SEO techniques.
Continue Reading →

The post FIR #417: As AI Adoption Grows, Is Share of Model the New Metric? appeared first on FIR Podcast Network.

  continue reading

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