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FIR #426: We’ve Got Your Share of Model Right Here

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Manage episode 437214994 series 1391833
内容由The FIR Podcast Network Everything Feed提供。所有播客内容(包括剧集、图形和播客描述)均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accustomed to measuring share of voice in search results as part of the SEO efforts. As searches shift to generative AI models, a new approach is needed. Hubspot has just introduced one, and Neville and Shel take a look at AI Search Grader in this short midweek episode.
Continue Reading →

The post FIR #426: We’ve Got Your Share of Model Right Here appeared first on FIR Podcast Network.

  continue reading

139集单集

Artwork
icon分享
 
Manage episode 437214994 series 1391833
内容由The FIR Podcast Network Everything Feed提供。所有播客内容(包括剧集、图形和播客描述)均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accustomed to measuring share of voice in search results as part of the SEO efforts. As searches shift to generative AI models, a new approach is needed. Hubspot has just introduced one, and Neville and Shel take a look at AI Search Grader in this short midweek episode.
Continue Reading →

The post FIR #426: We’ve Got Your Share of Model Right Here appeared first on FIR Podcast Network.

  continue reading

139集单集

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