The UK Column is an independent news organisation analysing the information war.
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FIR #431: The Evolution of Influence
Manage episode 443259701 series 1391833
内容由The FIR Podcast Network Everything Feed提供。所有播客内容（包括剧集、图形和播客描述）均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this short midweek episode, Neville and Shel dive into PRWeek's "The Evolution of Influence" report, exploring the dynamic shifts in how public relations professionals exert influence in today's fast-changing landscape. We break down the seven key themes revealed by the survey, including the growing challenges of decentralization, the increasing importance of AI in PR, and the ever-present threat of fake news and deepfakes. Join us as we unpack these insights and discuss how communicators can stay ahead of the curve in maintaining consumer trust, authenticity, and influence in a digital-first world.
Continue Reading →
The post FIR #431: The Evolution of Influence appeared first on FIR Podcast Network.
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Manage episode 443259701 series 1391833
内容由The FIR Podcast Network Everything Feed提供。所有播客内容（包括剧集、图形和播客描述）均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this short midweek episode, Neville and Shel dive into PRWeek's "The Evolution of Influence" report, exploring the dynamic shifts in how public relations professionals exert influence in today's fast-changing landscape. We break down the seven key themes revealed by the survey, including the growing challenges of decentralization, the increasing importance of AI in PR, and the ever-present threat of fake news and deepfakes. Join us as we unpack these insights and discuss how communicators can stay ahead of the curve in maintaining consumer trust, authenticity, and influence in a digital-first world.
Continue Reading →
The post FIR #431: The Evolution of Influence appeared first on FIR Podcast Network.
139集单集
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