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内容由The FIR Podcast Network Everything Feed提供。所有播客内容（包括剧集、图形和播客描述）均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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FIR #440: Experimenting for Influence
Manage episode 456250948 series 1391833
内容由The FIR Podcast Network Everything Feed提供。所有播客内容（包括剧集、图形和播客描述）均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more inclined to buy. Experiments can also influence decision-makers in your company -- again, even if they assume you put your thumb on the scale. The phenomenon is similar to wrestling, with audiences knowing the match is staged by enjoying it all the same. Neville and Shel review some research on the subject and discuss ways communicators can apply experimentation to their work in this short midweek episode.
Continue Reading →
The post FIR #440: Experimenting for Influence appeared first on FIR Podcast Network.
139集单集
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Manage episode 456250948 series 1391833
内容由The FIR Podcast Network Everything Feed提供。所有播客内容（包括剧集、图形和播客描述）均由 The FIR Podcast Network Everything Feed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more inclined to buy. Experiments can also influence decision-makers in your company -- again, even if they assume you put your thumb on the scale. The phenomenon is similar to wrestling, with audiences knowing the match is staged by enjoying it all the same. Neville and Shel review some research on the subject and discuss ways communicators can apply experimentation to their work in this short midweek episode.
Continue Reading →
The post FIR #440: Experimenting for Influence appeared first on FIR Podcast Network.
139集单集
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continue reading
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