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From Spam to Showroom: Email's Role in Car Sales and Service
Manage episode 432909315 series 3352213
内容由Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra提供。所有播客内容（包括剧集、图形和播客描述）均由 Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Kathi and Mike explore the advantages of email (hint: there are many) but only with a strategic, consistent approach. "Email blast" is a term we've all heard but it's effectiveness is dubious. Spamming has a totally different meaning today than it did even 2 years ago and it’s easy to waste resources. Let's do email right!
Then we share a few stories about our days in retail that seem timely. Let us know what you think?
Music segment:
Patti Smith https://youtu.be/y6Wz3i_BYUc?si=hLLG8b1seQOYl4xL
The Pogues: Rum, Sodomy and The Lash (two songs that are Kathi's faves but the whole album is iconic.
Mike's choice if you're looking for a good 80s Movie: Better Off Dead
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
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