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How To Welcome Female Customers Into the Service Department
Manage episode 418400293 series 3352213
内容由Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra提供。所有播客内容（包括剧集、图形和播客描述）均由 Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈
Why women dislike service departments = Failure to meet their needs
The National Institute for Automotive Service Excellence states that women represent between 65% and 80% of automotive service customers. This means the female customer experience is directly related to service department revenue.
Kathi and Mike the subscribe to the philosophy of awesome car dealer, Carl Sewell: “Treat every customer as if they are a guest in your home.”
We talk about the ways to make female customers feel good about coming into the store for service. With the data from the latest JD Power survey showing that customers are more and more turning to the large chains for quick maintenance needs, it’s never been a better time to introduce initiatives in the workplace to welcome female customers back.
5-Step Plan to Welcome Female Customers Into the Service Department
Music segment:
It’s Ian Astbury’s (from The Cult) birthday
The Clash: Combat Rock Album
Documentaries:
Rather
TLC Forever
👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈
Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
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