EP17: Elevate Your Practice: Topic 6 - Practical Marketing Tips for Optometry & Optical Dispensing Practices

The Focused View: Empowering Eye Care Professionals

In this special episode, recorded live at the OptiPro Roadshow in Sydney, host Michael Nasser sits down with Joanne Scott-Dostine, Opticare's Commercial Manager, to share actionable marketing strategies tailored for optometry and optical dispensing practices. Whether you want to enhance your website's user experience, boost patient engagement, or make the most of social media, this episode is packed with tips to elevate your practice.

Join the conversation as they dive into website optimisation, leveraging Facebook and Instagram to grow your local presence, streamlining patient recall systems, and cost-effective marketing techniques designed to strengthen your digital footprint and attract more patients.

Key Topics with Timestamps:

1:35 - Building a User-Friendly Website

4:30 - Simple and Practical Changes to Improve Websites

8:13 - Difference Between Facebook and Instagram

10:18 - Facebook Groups and Local Engagement

11:44 - Review and Testimonials

12:44 - Content Strategy for Social Media

15:16 - In-House vs. Outsourced Social Media Management

17:38 - Patient Recall Strategies

22:19 - Marketing Calendar Tips

25:31 - Cost-Effective Marketing Tips

28:06 - Own Your Google Business Account

Mentioned Resources:

eye2eye Marketing 360 website

Episode Suggestions:

EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia

EP11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue

Connect with Joanne Scott-Dostine:

LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/

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Learn More About Us:

Website: https://www.thefocusedview.com.au/

Email: [e-mail]

LinkedIn: https://www.linkedin.com/showcase/the-focused-view

Instagram: https://www.instagram.com/thefocusedview/

Facebook: https://www.facebook.com/thefocusedview

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Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!