National Geographic photographer and conservationist Jaime Rojo has spent decades capturing the beauty and fragility of the monarch butterfly. Their epic migration is one of nature’s most breathtaking spectacles, but their survival is under threat. In this episode, Jaime shares how his passion for photography and conservation led him to document the monarchs’ journey. He and host Brian Lowery discuss the deeper story behind his award-winning images, one about resilience, connection, and the urgent need to protect our natural world. See Jaime's story on the monarch butterflies at his website: rojovisuals.com , and follow Brian Lowery at knowwhatyousee.com .…
Ep 177: Silos to Synergy: How Holistic Marketing Transforms Businesses by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS177.mp3 Silos to Synergy: How Holistic Marketing Transforms Businesses The Digital Slice Podcast is brought to you by The Friedman Group, LLC Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Jennifer White as they chat about the importance of communication between the marketing and sales departments for business success. 5 & Rise Marketing Solutions founder and principal consultant, Jennifer White, has more than 25 years of marketing experience and has held senior marketing leadership positions in Fortune 500 companies, small and mid-size companies, and ownership in a real estate marketing agency. She’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity, and lead gen programs from the ground up for hundreds of companies. With the industry landscape changing over time, she realized that startups and small-to-mid-sized businesses need a more holistic marketing approach to growth and marketing. One that requires equal emphasis on branding, marketing, sales, customer success, and rev-ops. In this Episode: Jennifer talks about taking a holistic approach to marketing. Jennifer says she really wants to learn about a client's business before trying to hel with their marketing. Jennifer discusses the importance of communication between the marketing department and the sales department. Jennifer says there has to be a process where you take a lead and convert them into being a paying client. Jennifer also talks about . Quotes from this Episode: “ I think so often things in the marketing world get so siloed or segmented.” – Jennifer White “The more integrated that we can make everything from top to bottom, the better the process becomes.” – Jennifer White “ I actually hire generalists that have an idea of the whole marketing process versus somebody that is specialized in something.” – Jennifer White “ The sales team needs to know what the marketing message is so they know what is driving people into the business to have those conversations.” – Jennifer White “.” – Jennifer White Resources: Jennifer White: LinkedIn: Jennifer White Facebook: Jennifer White Instagram: Jennifer White YouTube: 5 and Rise Website: 5 and Rise This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman X: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 177: Silos to Synergy: How Holistic Marketing Transforms Businesses appeared first on The Friedman Group, LLC .…
Ep 176: AI Will Make Human Jobs Obsolete By 2030 by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS176.mp3 AI Will Make Human Jobs Obsolete By 2030 The Digital Slice Podcast is brought to you by The Friedman Group, LLC Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Ron Green as they chat about recent advancements in AI technology, the rise of reasoning models, and when the robots take over. Ron Green is the Co-founder and Chief Technology Officer at KUNGFU. AI, the leading AI management consultancy and engineering firm. He is a sought-after speaker, thought leader, and podcast host who has spent more than 20 years in artificial intelligence. Ron has successfully launched and led several tech ventures, including Thrive Technologies, Ziften Technologies, and Powered. At KUNGFU.AI, Ron leads the development of AI solutions for clients across multiple industries. He holds a Master’s degree in Evolutionary and Adaptive Systems from the University of Sussex and a Bachelor’s in Computer Science from The University of Texas. In this Episode: Ron talks about people overestimating and underestimating AI and its abilities. Ron says some people think AI can do anything, but we're not quite there yet. Ron discusses the advancement of reasoning models. Ron some information on how AI is going to do outstanding things in healthcare. Ron also talks about seeing radical abundance in the next ten years. Quotes from this Episode: “I think we're going to see AGI before 2030 now.” – Ron Green “ And what we're seeing is that these reasoning models when they get into this mode of thinking about what they've done, they can fix errors.” – Ron Green “ We're going to be able to push this chain of thought reasoning model approach much further than I think almost any of us expected.” – Ron Green “ I'm much, much more excited about how it can push the boundaries on science and research.” – Ron Green “ I am one of those people that do believe that with AI's capability, that it's right around the corner to be more intelligent than humans.” – Ron Green Resources: Ron Green: LinkedIn: Ron Green LinkedIn: KUNGFU.AI X: Ron Green X: KUNGFU.AI YouTube: KUNGFU.AI Website: KUNGFU.AI This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman X: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 176: AI Will Make Human Jobs Obsolete By 2030 appeared first on The Friedman Group, LLC .…
Ep 175: Use Gamification To Capture Attention And Loyalty by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS175.mp3 Use Gamification To Capture Attention And Loyalty The Digital Slice Podcast is brought to you by The Friedman Group, LLC Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Joel Steel to learn about the use of gamification to get the attention of customers while gathering data and building a one-to-one relationship. Joel Steel is the Co-founder & CEO of Komo Technologies (Komo). His experience spans two decades and includes fostering and guiding teams across diverse industries. Joel founded Komo Technologies in 2014 and has remained committed to becoming a recognized global leader in digital engagement ever since. Joel’s mission for Komo is to revolutionize how marketers connect, engage and grow relationships with customers. Under his leadership, Komo has expanded its reach globally and established partnerships with some of the world's most prominent brands – effectively transforming the company into Australia's premier digital engagement technology. Joel is deeply committed to cultivating high-performance teams, empowering individuals, and ensuring that his team loves coming to work each day. In this Episode: Joel talks about how brands are using gamification to earn the attention of their customers. Joel says it's important to keep things fresh as attention spans are getting shorter every day. Joel how to gather data about your audience, prospects and clients through gamification. Joel discusses the need to develop a one to one relationship with your consumer. Joel also talks about the need to put the consumer first. Quotes from this Episode: “ And it's all around creating content that that encapsulates what people are passionate about.” – Joel Steel “ How do you use gamification to understand more about the end consumer in a really non intrusive way?” – Joel Steel “ It's a opportunity to continually engage with that user which for for brands is sort of what you want, right?” – Joel Steel “ You want to be able to always be front of mind and I think that's what the gamification element does.” – Joel Steel “ So you need to try to find a way to have a one to one relationship with your consumer.” – Joel Steel Resources: Joel Steel: LinkedIn: Joel Steel LinkedIn: Komo Technologies Instagram: Joel Steel Instagram: Komo Technologies Website: Komo Technologies This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman X: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 175: Use Gamification To Capture Attention And Loyalty appeared first on The Friedman Group, LLC .…
Ep 174: Forcing Your Workers Back To The Office? Do This! by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS174.mp3 Forcing Your Workers Back To The Office? Do This! The Digital Slice Podcast is brought to you by The Friedman Group, LLC Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our workers and clients coming back. Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel. Andrew’s career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck’s strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO. In this Episode: Andrew talks about preparing our workspaces as more and more people are coming back to work in the office. Andrew says people want to work in a creative and inspiring space. Andrew talks about the kind of places we like to go to because they are designe to keep us coming back. Andrew says employers need to think about engaging their employees starting with the onboarding experience.. Andrew asks you to consider if your brand is strong enough that people want to be associated with it. Quotes from this Episode: “ When we're looking at our spaces, we have to create something that drives an emotion, whatever that emotion is.” – Andrew Howlett “ We do a lot of those types of things with physical space design and and creating spaces that are just engaging and interesting and inspiring.” – Andrew Howlett “ If you're interested in trying to hire the best and keep the best and retain then you should be looking at ways to engage your employees, engage them from minute one to even when they're leaving.” – Andrew Howlett “ What are the things in the office or in the break room that make people want to be there, want to want to stay for lunch and bring your lunch in or have it delivered.” – Andrew Howlett “ I think this is where a lot of clients and a lot of a lot of companies miss is just digging into who your audience really is and understanding your audience.” – Andrew Howlett Resources: LinkedIn: Andrew Howlett Website: Struck This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman X: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 174: Forcing Your Workers Back To The Office? Do This! appeared first on The Friedman Group, LLC .…
Ep 173: Less Tech Can Mean Better Customer Relations by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS173.mp3 Less Tech Can Mean Better Customer Relations The Digital Slice Podcast is brought to you by The Friedman Group, LLC Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Chris Zeunstrom as they chat about businesses that build relationships and Chris' work improving relationships between people and the technology they use. Chris Zeunstrom is the Founder and CEO of Ruca and Yorba. Since July 2017, Chris has led Ruca, a full-service global design cooperative, overseeing its design practice, ventures, philanthropy, and investments in bootstrapping startups. Chris also founded Yorba, a company dedicated to creating a decentralized internet based on trust, which emerged from beta in January 2024. Previously, Chris was a Limited Partner at NextGen Venture Partners (2015-2018), where he supported entrepreneurs through a network-driven venture firm. He also co-founded Advocate, serving as CEO from September 2015 to January 2018, focusing on integrating technology and civic engagement for inclusive representation. Chris is based in Lisbon. In this Episode: Chris talks about his commitment to making relationships better between people and the technology they use. Chris says that with the best sales people you don't know you're being sold to. Chris talks about the use of data pods in the future. Chris discusses the use of relationship building to build a better profile infrastructure. Chris says the best brands are built over time. Quotes from this Episode: “ I think it's just that we over index into these unpersonal relationships with our customers and it's felt across the ecosystem of online platforms.” – Chris Zeunstrom “ I think all the tools today, you can get a lot of good insights and stuff like that on like where you should focus.” – Chris Zeunstrom “Tthey're focused on something called data pods, basically, which is it keeps all of your information and it allows you to move your data with you from platform to platform.” – Chris Zeunstrom “ It's data driven marketing based on a like a rotten core of guessed data a lot of times.” – Chris Zeunstrom “ It's about a lot more data ownership, blockchain distributed networks and decentralizing of walled gardens.” – Chris Zeunstrom Resources: Chris Zeunstrom: LinkedIn: Chris Zeunstrom Yorba Website: Yorba Ruca Website: Ruca This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman X: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 173: Less Tech Can Mean Better Customer Relations appeared first on The Friedman Group, LLC .…
Ep 172: The #1 Marketing Metric Business Owners Need To Track by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS172.mp3 The #1 Marketing Metric Business Owners Need To Track The Digital Slice Podcast is brought to you by The Friedman Group, LLC Join Brad Friedman and Katie Smith as they chat about the Customer Journey, marketing stagnation and the #1 marketing metric business owners need to track. Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life. Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, foster strong teams, and drive sustainable growth. In this Episode: Katie talks about mapping out the customer journey so businesses can develop meaningful content. Katie says we need to build trust and ease our prospect's fears. Katie discusses tactics to determine a prospect's needs. Katie talks about reviving stagnate marketing. Katie also says that many businesses could benefit from a CMO. Quotes from this Episode: “ It always starts with who our customers are. And not just the demographics, but really what's their motivation.” – Katie Smith “ I think that's something that we've seen a big change with after COVID. People want to do more research on their own before they talk to somebody.” – Katie Smith “ I think as a small business owner and being in that world and B2B, we have such an advantage because we're so close to our customers.” – Katie Smith “ You need to know what is converting. What those conversion rates are and what's not converting so that you can change that.” – Katie Smith “ I think it is incredibly important to build trust with people. And I think it comes from being honest.” – Katie Smith “ AI is, it's sort of like a wild anima.” – Katie Smith Resources: Katie Smith: LinkedIn: Katie Smith Website: Wild Path Consulting This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman X: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 172: The #1 Marketing Metric Business Owners Need To Track appeared first on The Friedman Group, LLC .…
Ep 171: Use Psychological Principles To Drive Conversions by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS171.mp3 Use Psychological Principles To Drive Conversions The Digital Slice Podcast is brought to you by The Friedman Group, LLC Join Brad Friedman and Jon MacDonald as they discuss optimizing your website using psychological principles focused on getting website visitors to convert. Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, The Economist, and more. As the author of three books on optimization, Jon regularly contributes insights to publications such as Entrepreneur and Inc. In this Episode: Jon talks about conversion rate optimization and helping brands convert more of their visitors into customers. Jon shares some things you can do to your website to help customers buy from you and not your competition. Jon says you should be optimizing your website using psychological principles. Jon talks about the 4 phases of the customer journey and the psychological principles that go with each phase. Jon also says people overly rely on the very first piece of information they have about your brand. Quotes from this Episode: “ And there's so many factors that affect conversion that start way before a customer even begins to think about purchasing.” – Jon MacDonald “ Hey, if I'm looking to optimize my digital experience, what do I need to be thinking about in terms of the consumer?” – Jon MacDonald “ The digital experience starts the moment that a customer encounters your company or your brand online.” – Jon MacDonald “ It's about giving people the things they need at the time they need it to easily help them find that product or solution that's best for them.” – Jon MacDonald “ What I'm trying to say here is that every site has room for optimization.” – Jon MacDonald Resources: Jon MacDonald: LinkedIn: Jon MacDonald X: Jon MacDonald Website: Jon MacDonald Website: The Good Behind The Click : Use the code BTCPODCAST50 to get 50% off. This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for one of the few slots I have left open to give you a sample coaching session: Coaching Session With Brad Brad Friedman Twitter: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 171: Use Psychological Principles To Drive Conversions appeared first on The Friedman Group, LLC .…
Ep 170: Writing For Impact: The Plain Language Revolution by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS170.mp3 Writing For Impact: The Plain Language Revolution The Digital Slice Podcast is brought to you by The Friedman Group, LLC Join Brad Friedman and Casey Mank as they chat about how workplace writing impacts your personal brand and how to write with more confidence at work. Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg’s, Viacom Media, the Kauffman Foundation, the National Association of Government Communicators, the PR Society of America, and many more. Her writing advice has been featured by Harvard Business Review, the Nonprofit Communications Report, and the How to Be Awesome at Your Job podcast. Casey serves on the Board of Directors at the nonprofit Center for Plain Language and teaches writing at Georgetown University’s School of Nursing. She is proud to have helped thousands of writers get to the point and reach their audiences with greater impact. In this Episode: Casey talks about how workplace writing impacts your personal brand. Casey says our website “About Us” pagemay not be telling readers what they want to know the most. Casey discusses how to write with more confidence at work. Casey talks about the need to have an editing and proofing process for ourselves. Casey also says, writing is social, and it's good to have someone else read what you wrote before it goes out. Quotes from this Episode: “ Whatever thing you do at work if you cannot explain it well to others, it's almost as if that skill doesn't exist in a way.” – Casey Mank “ Everything that we teach with writing comes down to thinking about the end reader, the person who is reading the text.” – Casey Mank “ All writing is something that you can analyze and copy the way that someone has approached something.” – Casey Mank “ The best thing you can actually do is, if something is important, show the draft to another human.” – Casey Mank “ Make it easy for your readers to make decisions and say yes.” – Casey Mank Resources: Casey Mank: LinkedIn: Casey Mank Instagram: Bold Type Website: Bold Type This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman X: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 170: Writing For Impact: The Plain Language Revolution appeared first on The Friedman Group, LLC .…
Ep 169: The #1 Mistake Small Businesses Make On Social Media by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS169.mp3 The #1 Mistake Small Businesses Make On Social Media The Digital Slice Podcast is brought to you by The Friedman Group, LLC Join Brad and Wayne Stanley as they discuss what small business owners can do to create compelling content that increases website visits and generates revenue. Wayne is the founder and Chief Inspiration Officer of Bowe Digital, is a dynamic force in the world of marketing and communications. As the owner of Bowe Digital, a thriving marketing agency with a vast client base across the United States, Wayne's expertise in website creation, email marketing, social media, and design has propelled countless small businesses to new heights. In the marketing space, Wayne's passion is storytelling and public relations. Finding businesses with a unique, but difficult, story to tell is a challenge he welcomes with open arms. Wayne believes that the key to success in social marketing these days is to create relatable content by combining pop culture with average Joe occurrences. Wayne and his team have become experts in identifying opportunities and trends to create the most useful content possible. Notably, in 2023, Bowe Digital earned the distinction of being named one of the Best Places to Work in Indiana for the second consecutive year, a testament to Wayne's commitment to fostering a dynamic and inspiring workplace culture. Wayne's accolades extend beyond Bowe Digital. In 2023, he was honored with the October Research “Exemplary Leadership Award” during the National Settlement Services Summit (NS3), recognizing his remarkable contributions not only to his agency but also to the broader title industry. His expertise in marketing and real estate earned him the title of “2023 Marketing Leader” by HousingWire, solidifying his status as a luminary in these fields. Wayne's involvement as part owner of Title Success further underscores his dedication to supporting real estate professionals and companies through strategic marketing solutions. With a background that includes key roles in the United States Senate and the American Land Title Association (ALTA), Wayne brings a wealth of experience and insight to the fields of marketing, social media, communication, remote work, and office culture. In this Episode: Wayne says success in social media today means doing more of what you're good at. Wayne discusses the tendancy for people to overthink what they're posting and says you just never know what someone is going to care about. Wayne talks about the importance of knowing your audience. Wayne believes storytelling is a lot about using our words to differentiate our business from our competition. Wayne also says businesses need not get overwhelmed by their marketing. Quotes from this Episode: “I keep saying that we're entering the stage of like realism to me in social.” – Wayne Stanley “I think it's a little freeing as a marketer because you can try to dip into all of these different things because you never know who's going to say like, oh, that's me, I want to share this.” – Wayne Stanley “Knowing your audience and knowing what they care about and where they get their information is important.” – Wayne Stanley “I think that the best way to engage an audience on email is to focus less on the sale and more on thought leadership and relationship building.” – Wayne Stanley “I think that You have to realize you have to do what makes sense to you and you have to be steady with it.” – Wayne Stanley Resources: Wayne Stanley: LinkedIn: Wayne Stanley Website: Bowe Digital This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman Twitter: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 169: The #1 Mistake Small Businesses Make On Social Media appeared first on The Friedman Group, LLC .…
Ep 168: 3 Red Flags Your Marketing Strategy Is Broken by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS168.mp3 3 Red Flags Your Marketing Strategy Is Broken The Digital Slice Podcast is brought to you by The Friedman Group, LLC Join Brad Friedman and Caroline Crawford as they discuss the need for business owners to take a step back and examine their marketing holistically. Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks. In this Episode: Caroline says, if you're not seeing ROI from your marketing efforts it may be a sign that something is broken. Caroline discusses the need to try to optimizre what you are currently doing, before changing your marketing strategy.. Caroline talks about the possibility that your strategy is great, but there is a disconnect that is affecting your ROI. Caroline says business owners make mistakes in their marketing because they have a narrow scope of what they're looking at to be the problem. Caroline also talks about finding new ways to look at you and your business a little bit differently. Quotes from this Episode: “So if you feel like you're just spinning your wheels constantly and you just have no idea where to turn, that is a clear cut sign that something's not working.” – Caroline Crawford “A lot of marketing is a mindset shift in many ways.” – Caroline Crawford “ I think ultimately the role of the marketer is to actually help educate the business owner and the business owner must be willing to be educated and see marketing through a different lens.” – Caroline Crawford “What's going to separate your brand apart is you, that's it.” – Caroline Crawford “I would say, look at your marketing holistically.” – Caroline Crawford Resources: Caroline Crawford: LinkedIn: Caroline Crawford Instagram: Cultiveight Communications Website: Cultiveight Communications This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai Our favorite Social Media Management Tool is AgoraPulse https://friedmansocialmedia.com/agora Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble , one of our favorite CRMs, and take advantage of a 14-day free trial. And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad Brad Friedman Twitter: @BradFriedman @FriedmanGrp Facebook: https://www.facebook.com/thefriedmangroup LinkedIn: https://www.linkedin.com/in/bfriedman/ https://www.linkedin.com/company/the-friedman-group-llc Youtube: https://www.youtube.com/friedmansocialmedia Website: https://friedmansocialmedia.com Books “ Brad Friedman on Digital Marketing ,” by Brad Friedman “ The Small Business Owner's Guide To Inbound Marketing ,” by Brad Friedman “ 100 Livestreaming & Digital Media Predictions ,” by Ross Brand with a chapter by Brad Friedman Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1 RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD Logitech C920 Webcam http://amzn.to/2hNhiQk Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4 Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u Elgato Key Light https://amzn.to/3ial9Fg LED Lighting Kit https://amzn.to/35GBPiW Desk Mounting Stand https://amzn.to/3qanNxM These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout. Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you! The post Ep 168: 3 Red Flags Your Marketing Strategy Is Broken appeared first on The Friedman Group, LLC .…
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