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Unilever: How Decision Intelligence is Revolutionizing Demand Sensing for the CPG Market
Manage episode 453477435 series 3620747
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Unilever, one of the world’s most admired and innovative fast-moving consumer goods (FMCG) companies has continued to unleash its people's potential and take customer satisfaction to a new level using AI-powered decision intelligence.
In this episode of the Future of Decisions Now Podcast, Unilever’s Juan Carlos Parada, Executive Vice President of Global Customer Operations, reveals how decision intelligence is enabling market-changing innovation for the CPG industry. Unilever’s Sky project, an intelligent demand fulfillment system, is generating an astonishing 8 million forecast combinations by SKU by store per day — bringing massive impact to its end-to-end connected value chain.
Parada also discusses Unilever’s move from “doing digital” to “being digital” and its revolutionary path toward the number one supplier in its market through a customer-centric, technology-driven, and people-first mindset.
Related Content
- Faster, Better Decisions in CPG: The Top 5 Decision Intelligence Use Cases (whitepaper)
- Learn why leading consumer packaged goods companies are adopting AI for decision making — unlocking millions in new revenue and cost savings.
- IDC MarketScape: Worldwide Decision Intelligence Platforms 2024 (whitepaper)
- Get insights on evaluating Decision Intelligence Platforms and learn why Aera Technology has been named a Leader in digitizing decision-making.
- Unlocking Value in CPG with AI-Powered Decision Intelligence (on-demand webinar)
- Hear success stories from our work with major CPG companies that rely on Aera to understand and deliver on consumer demand, optimize inventory, and maximize value.
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