Javier Velasquez - Cash Inc.

The Gamification Quest

A Colombian bank wanted to test drive gamification to transform their digital culture within the organization.The bank is betting towards its digital portfolio, but its own employees rely too much on cash for their daily transactions. A gamified app was developed centered around an evil anonymous organization (Cash Inc), which used cash to stop the development of the country. To defeat Cash Inc, players must pass several challenges that involve learning to use the Bank's digital portfolio, avoid using ATMs, and pressure nearby commerce to start accepting digital means of payment. About Javier Velasquez: Co-founder of Azahar Games and Free to Play, Javier specializes in the design of board games and serious board games, which allows him to tap into game design principles for multiplayer experiences and resource management. As a gamification consultant, Javier has developed the BEM The Gamification Quest Podcast Host is Monica Cornetti, CEO of Sententia Gamification (www.SententiaGamification.com)and Gamemaster of GamiCon - The Conference for the Gamification of Learning (www.GamiCon.us)gamification framework, which allows him to think and study game engagement from the perspective of different psychological theories around motivation and learning. Website: http://www.f2p.co The Gamification Quest Podcast Host is Monica Cornetti, CEO of Sententia Gamification (www.SententiaGamification.com)and Gamemaster of GamiCon - The Conference for the Gamification of Learning (www.GamiCon.us)