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GHP# 73 - Building Relationships at Scale through Email with Jess Chan!
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Episode 73 is with Jess Chan, Founder & CEO at Longplay Brands!
Longplay Brands is a marketing agency working with B2C e-commerce brands in the health, wellness, and lifestyle spaces. The company M.O. is to work with businesses who are in it for the longplay - brands who are looking to create a legacy, build a lasting brand, and impact real lives. In other words, they build relationships at scale.
Prior to Longplay, Jess was the Chief Marketing Officer of BestSelf Co., a 7-figure e-commerce brand. Since founding Longplay, she has scaled it to over $1M in just 18 months working with DTC e-commerce brands from startup to 250M+ in revenue, and has grown to a fully distributed team of 20+ people.
We talk to Jess about her journey to entrepreneurship, how she scaled her company, why email marketing is still so important, and her advice on starting your own agency. She details what makes a good email campaign, how she deals with imposter syndrome in her day to day life, and her experiences with psychedelics. We hope you enjoy!
Longplay Brands
https://www.longplaybrands.com/
Timestamps
2:49 - Introduction to Jess
5:33 - Navigating Imposter Syndrome
7:29 - Shift from Corporate to Entrepreneurship
10:56 - Rejection, Failures, & Building Confidence
15:11 - The idea behind Longplay
16:54 - How Longplay helps businesses
18:38 - Why is Email so important?
21:14 - Do’s & Don’ts of a Good Email Marketing Campaign
24:07 - The Evolution of Email Marketing
30:31 - Key Drivers & Struggles of Scaling
38:35 - How to Make the right Hire
43:14 - Advice for building a Consultancy/Agency
46:13 - Happiness, Personal Development, & Self Reflection
52:55 - Networking & Establishing a Support System
55:50 - Psychedelic experiences
01:01:32 - Lightning Round
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