Revolutionize Your Sales Strategy with Deep Sales Paul Terry Global Sales Leader Podcast Episode 63 with your host Jason Cooper

The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

Welcome to The Global Sales Leader Podcast with your host Jason Cooper, where we bring you the latest insights and trends in the world of sales leadership. In this episode, we are joined by Paul Terry, a seasoned sales leader and expert in deep sales strategies. Today, we will be discussing the intersection of deep sales and AI in the modern sales landscape. Paul Terry leads the Enterprise business LinkedIn's Sales Solutions across EMEA & LATAM. In this role, Paul and his team help Sales Organisations to adopt the right habits, and technology, to succeed in a rapidly changing landscape. To start, Jason asks Paul to define what deep sales is and the importance of prioritizing this approach in modern sales leadership. Paul explains that deep sales are a response to the changing buyer landscape, where buyers have access to more information than ever before and are spending less time with salespeople. Deep sales are about going deeper on a smaller number of accounts, developing a more intimate understanding of the account and contacts within that account, and multi-threading into the organization. Paul highlights that deep sales are the opposite of shallow selling, which is throwing lots of things at the wall and seeing what sticks. Instead, it's about getting knowledgeable about your accounts and understanding the buying committee that makes the B2B purchasing decision. Paul emphasizes that the average buying committee today is between six and ten people, and successful salespeople need to acknowledge that fact and work collaboratively with others to achieve success. Moving on to AI, Jason asks Paul how AI can be used to enhance deep sales strategies. Paul explains that AI can be a valuable tool in helping salespeople conduct research on their target market and prioritize the accounts that give them the greatest chance of success. With AI, salespeople can analyze vast amounts of data, identify patterns, and make informed decisions based on those insights. Paul also emphasizes that AI can be used to automate tasks, freeing up salespeople's time to focus on building relationships and developing a deeper understanding of their accounts. With AI handling routine tasks, salespeople can spend more time on value-added activities that require their human touch. Jason and Paul then discuss the potential risks and downsides of using AI in sales, such as the risk of dehumanizing the sales process and losing the personal touch that is critical for building trust and rapport with clients. Paul emphasizes that deep sales and AI are not mutually exclusive but rather can complement each other when used effectively. Deep sales are about building relationships and understanding the unique needs of each client, while AI can help salespeople conduct research and automate routine tasks. By leveraging both deep sales and AI, sales leaders can position their teams for success in the modern sales landscape. Driven by a passion for connecting with and learning from inspiring individuals, Jason uses his platform to share stories and knowledge that can empower others to make positive changes in their lives. His YouTube channel is a hub for insightful conversations, practical advice, and thought-provoking ideas that can help viewers transform their mindset and approach to sales and business. Through his engaging and motivational speaking style, Jason has garnered a dedicated following of sales and business professionals who look to him for guidance and inspiration. Whether you are a seasoned sales executive or just starting in your career, Jason's mission is to help you develop the skills and strategies you need to succeed in today's competitive business landscape. ✅Podcasts ✅Itune:- https://apple.co/3isbI6p ✅Spotify https://spoti.fi/3x9ahxK ✅YouTube https://bit.ly/3pyeVCh ✅www jasoncooper.io ✅[e-mail] ✅Learn More In my newsletter:- https://bit.ly/3r6P4RZ