Improving the Profitability of Farmers’ Markets with Peter Henry

The Good Food CFO podcast

Most Good Food Businesses start out selling their products at the local farmers’ market. Many continue to utilize markets as a consistent sales channel for their business as they grow. But at the end of the day, transporting your goods, setting up your tent or booth, and working all day, just to break it all down and load out can be a lot for any one person. Not to mention the cost!

What if there was an easier way? That was the question Peter Henry asked himself when he created Ten by Ten logistics in December 2019 after five years of selling cheese and running stands in NYC’s Greenmarkets.

Now, with the help of an incredible team at markets, at the warehouse and behind the wheel, he helps twelve producers and farmers operate their NYC farmers markets. And while he may not be ready to take his services nationwide, he has a lot to say about connections at the Farmers’ Market, and how you can create your own system through team work with other farmers and small batch producers in your region.

Connect with Peter

Website: Ten By Ten

Instagram: @tenbyten_logistics

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