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The Secret to Maximizing your Influencer Marketing ROI with Becca Murray and Lindsay O’Donnell
Manage episode 347628099 series 2840436
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Influencer marketing can change the trajectory of your business overnight. It can also lead nowhere, leaving you wondering why you invested any time, effort or money in the first place.
In this episode, Sarah is joined by TikTok influencer Becca Murray and Piquant Marketing Agency Founder, Lindsay O’Donnell for a round table on all things Influencer Marketing.
Every angle is covered in this conversation, as you hear perspectives and gain insights from both sides of an influencer marketing deal/relationship. And you might be surprised about what you learn!
The panel discusses:
- The importance of building an organic relationship with an Influencer
- The surprising negotiation details you’ve probably never thought about
- How much work is actually involved for both the Influencer and the Brand
- A completely different way to look at ROI
- And so much more!
Connect with Becca
Website: Becca Murray Photo
Instagram: @thebeccamurray
TikTok: @thebeccamurray
Connect with Lindsay
Website: Piquant Marketing
Instagram: @piquantmarketing
Got a question or idea for the show?
Email us at JoinTheConvo@thegoodfoodcfo.com
Instagram: @The.Good.Food.CFO
Join us in the Profitable Food Business Community
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