Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing

The Google Ads Podcast

Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities.

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0:00 Intro

0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing

4:51 Challenging Google’s search monopoly

6:15 Perplexity vs. ChatGPT

7:23 What you should be aware of as an advertiser

11:21 User profile-based targeted ads

15:08 The possible shift into content and the legal concerns about AI

18:01 Impact of AI on big vs. niche websites

19:10 Monetization and shared revenue models in AI platforms

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🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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