Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend

The Google Ads Podcast

Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%.

Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.

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🎯 Guide to Meta Ads Targeting | Part 1:

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0:00 Intro

0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend

7:40 Audience targeting strategy

9:04 Bottom of the funnel campaign

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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