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Indianism: The Emergence of a New Narrative
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While patriotism and nationalistic narratives have dominated the marketing world for decades now, there is a new & alternative discourse emerging. One that is reflective of the confident new-age Indian. One that marries the traditional with the contemporary, and blends many worlds together. Discussing the many facets of this new narrative and how brands and advertisers need to go beyond jingoism & truly understand the pulse of new India.
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