Ep#460 Michael Jacobson: Think Florals Are Simple? Discover the Secrets to Cracking the $19B Industry Code

The Growth and Scaling Podcast with Todd Westra

Full episode details here:https://links.growthandscaling.com/460

Join Michael Jacobson, CEO of French Florist, as he shares his inspiring journey from helping his uncle's struggling floral shop to leading the largest florist in Los Angeles, projected to hit $10 million in revenue this year!

Discover how French Florist's innovative online fulfillment model processes 150-200 daily orders and supports local florists through a unique franchise system and extensive training via French Florist University. Michael also dives into the challenges of the highly fragmented $19 billion floral industry, where no single brand dominates.

Tune in to see how he's modernizing the floral business while supporting traditional mom-and-pop shops. Think florals are simple? Discover the secrets to cracking the $19 billion industry code!

Ways to connect with Michael Jacobson:

🔗 Email: [e-mail]

🔗 Website: https://www.frenchflorist.com/

🔗 Pinterest: https://in.pinterest.com/frenchflorist/

🔗 YouTube: https://youtube.com/c/FrenchFloristLosAngeles

🔗 Yelp: https://www.yelp.com/biz/french-florist-los-angeles

🔗 Company Facebook: https://www.facebook.com/frenchflorist

🔗 Company Instagram: https://www.instagram.com/frenchflorist

🔗 Company LinkedIn: https://www.linkedin.com/company/french-florist/

🔗 Personal LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/

What’s in this episode:

00:40 Who is our guest for today and how he started in the floral industry

01:20 His unique approach to floral business

01:51 Managing multiple stores and online orders

03:00 Retaining customers effectively

04:57 Vision for disrupting the floral industry

06:33 Why the florist industry stagnates

08:13 Transitioning from consulting to owning flower shops

11:30 Visit captainscouncil.com

13:35 Franchising as a scaling strategy

15:35 Future goals for his business

17:46 How to take the first steps

18:41 What drives growth strategy

21:19 Who benefits most from this

22:26 What key challenges arise

25:19 How to overcome roadblocks

26:14 What tools can help

30:05 How success is measured

31:24 What’s next for this journey

👉 I highly suggest you watch this entire exchange between Micahael Jacobson and Todd Westra.

👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you!

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