Successfully entering the US market without a local team — with Kathryn Strachan

The Growth Hub Podcast

In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team. The episode, in short: - CopyHouse’s GTM playbook, - How to enter a country without a dedicated team, - Whether marketing or sales should come first - How they had to rework messages that resonated in the UK, but not in the US. About the show: The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.