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Episode 3: Growth Marketing | Growth Hacks You’ve Never Heard Before ft. Foti Panagiotakopoulos
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In this week's episode, we had a great chat with Foti Panagiotakopoulos, VP of Growth at EuroVPS, about how and why he founded GrowthMentor - a community of mentors ready for 1:1 convos about growth, marketing, and everything in between.
From hacking Upwork to being rejected from UserTesting.com, Foti is a full-stack growth marketer with over a decade experience in growth. Some of the growth hacks Foti reveals on this episode we’d never even heard before 🤯
FYI we’ve wrapped up the top 3 actionable nuggets below.
You’re in for a treat. Enjoy!
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Top Three Actionable Nuggets from this week's episode:
🚀 Swap your Upwork profile from Client to Freelancer. Now you can get inspiration from your competitors on what to spend money on.
🚀 Use the gig economy to your advantage e.g. hire a Hollywood scriptwriter to write multi-phased email flows or hire comedians to write copy.
🚀 Top ethical growth hack; make friends with people who can help grow your business. Sounds obvious but it’s why GrowthMentor blew up.
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What We Covered
How GrowthMentor began - 3:00
How to get rejected from Upwork & UserTesting.com - 18:32
Hacking Upwork to grow your business - 17:04
Why the gig economy can transcend platforms like Upwork - 20:44
Foti’s first public announcement of some top-secret info - 25:10
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