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25: BUILDING YOUR BUSINESS & BRAND (W/ Anna Nassery from BrandUp)
Manage episode 310321415 series 3052245
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In This Episode You’ll Hear About:
In this episode of The Guava Girl Podcast: we talk about BUILDING BRANDS! Learn about how to develop your business (& brand!) from the branding genius herself - Anna from BrandUp.
No one knows what the fuck that they're doing when it comes to branding on Instagram, on their websites, on their products. And Anna is a branding design genius. I have literally never met someone more type A or design brand or the and just has an eye for what looks good and what is going to make it you a fuck ton of money.
Check out her website and use code GUAVA for a discount on her brand shop!
Topics we go over:
1. Creating a personal brand! From being on a budget to professional branding!
We cover the importance of:
- Defining your audience.
- Finding your niche and creating your ideal client Avatar!
- The power of copywriting!
- Consistency is key!
2. The ART of how to build sales pages that WORK.
"Girl, you got to do the work, to write that copy, you know, look up some Dan Kennedy, some Ray Edwards and Donald Miller, figure out these blueprints for copywriting and then figure out your tone of voice." - Anna
3. Determining when the best time to start investing major $$ into your business. AKA: When to use Wix vs hiring a developer.
4. Steps to start defining your audience - make sure your message is going to the right people & MORE!!
"I always tell my clients should, you know, to pick like two or three and you know, create like buyer personas for them. You can get as intricate as this as you want, where you can make it super vague, right? So, you know, like what did they do for a living, where do they live, what publications do they read, what podcasts do they listen to, and then look at those brands!" - Anna
For more details from this episode, click here!
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