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Equality in Pricing: A Deep Dive into Inclusion vs. Gender-Based Models | Georgia “G” Tournai | Owner, G TOURNAI Hair + Creative Studio | Educator + Salon Consultant
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Tune in to hear Georgia "G" Tournai speak in depth on varying pricing structures and ask: "why do you still have gender-based prices?"
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KEY TAKEAWAYS:
- Gender-based pricing for haircuts does not make sense anymore. You used to have beauty and barber shops where the women and men (respectively) would go weekly to get their hair done. Now, everything is a hybrid. Men get color and blowouts, and women get clipper cuts!
- The easiest transition away from gender-based pricing is based on the length of hair: clipper cut>short cut>long cut.
- Gender-based pricing is not a political, social, or religious issue but a moral one. Is it okay to charge different prices for the same haircut solely based on gender?
- If you want to give out discounts, for whatever reason, do not discount your services! Referral program for free products...give away products, not services, so you do not build a clientele always looking for discounts.
- Time-based pricing makes more sense for those who perform more time-intensive services, such as extensions and color corrections.
- Shorter services could turn into a debate with time-based pricing. If you finish a cut 5 minutes earlier than usual, do you give the customer a discount? Does the customer hassle you about the start time even though their appointment time is different from the start time?...consider all of this before making your decision.
- Do not specialize right away in your career. You should take time to learn the basics of a wide variety of work because you may not know how much you will love and be happy doing a service you never imagined!
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