From One Location to 80 in 3 Years: How Creativity and Resilience Fueled Dirty Dough’s Rapid Growth

The Harvest Growth Podcast

In this episode, we interview Bennett Maxwell, the visionary founder of Dirty Dough, a cookie franchise that has expanded from one location to over eighty in just three years. Bennett’s journey is a masterclass in strategic decision-making and creativity. He shares how he compensated for his lack of experience in food and franchising by surrounding himself with industry veterans and advisors, and how he used an innovative creative strategy to drive business growth.
Bennett explains the inspiration behind this innovative strategy and Dirty Dough’s unique brand identity - the idea that their cookies may look messy but taste amazing, symbolizing how life is imperfect but still rewarding - and how this concept resonated with customers, significantly increasing market share. He reveals how this concept also inspired their bold response to a now-settled lawsuit from a major competitor, which became a pivotal PR moment that catapulted brand growth.
Tune in to this entertaining episode as Bennett shares valuable insights on growing, scaling, and selling a business. You'll also gain tips on recruitment, marketing, mentorship, and management that are crucial for any entrepreneur

In this episode of the Harvest Growth Podcast, we cover:

● How to grow a business rapidly without prior experience and expertise.

● The importance of surrounding yourself with industry experts and mentors.

● Why resilience and adaptability are key to long-term success.

● How to turn business challenges into positive PR opportunities.

● The role of a strong creative strategy in scaling your business.

● And so much more!

If you love delicious cookies, please visit www.dirtydoughcookies.com to learn more about their mouthwatering offers.
Interested in franchising? Contact Bennett Maxwell at www.bennettmaxwell.com to learn more about this lucrative business model, and how to win at it - whether as the brand owner or the franchisee.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!