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When Gifting Meets Sustainability | The Head Guy. E5
Manage episode 407378294 series 3560797
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In this episode, we sit down with Atreyi Basu, the Founder and CEO of the Verdura Care Group, to talk about how sustainability affects not only Qatar and the MENA region but the world as well.
Atreyi, with her company, launched the "A million trees more, a greener Qatar" to contribute to the Qatar National Vision 2030 in hopes to preserve Qatar's biodiversity and ecology and reach the goal of sustainability.
Combining gifting solutions to be memorable and at the same time, with minimal environmental impact is what Verdura Care specializes in and it is nothing short of impactful and inspiring.
Make sure to like the video, share your thoughts in the comments, share this episode, and subscribe for more episodes!
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Chapters:
00:00 - 00:41 Intro + Sponsors
00:42 - 01:33 Introducing Atreyi Basu
01:34 - 05:57 College and Working in Unilever
05:58 - 10:13 Is Marketing Sustainability Done Right?
10:14 - 16:28 Models of Consumption
16:29 - 21:07 Plastic Bags & Better Options to Use
21:08 - 23:30 Educating People on Eco-friendliness
23:31 - 26:48 How to Reach People Through the Gatekeepers
26:49 - 29:24 Target Audience and Environmental Initiatives
29:25 - 31:51 How Atreyi Chooses the Right Products
31:52 - 41:07 "A Million Trees More, A Greener Qatar"
41:08 - 43:50 Impact of Planting the Trees
43:51 - 48:16 Social and Economical Impacts of Planting Trees
48:17 - 54:28 Marketing Verdura Care
54:29 - 58:45 Networking and Handing Business Cards
58:46 - 59:20 Outro + Sponsors
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