009: AI Tools For Health & Wellness Marketing

The Health & Wellness Marketing Show

In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical applications of AI for practitioners and share insights on how to effectively leverage these tools while maintaining a personal touch.

Uli and Mike showcase how these tools can save time and enhance productivity without sacrificing quality or authenticity. Mike introduces the concept of the "5 C's" - Calendar, Clients, Community, Consuming, and Creating - as elements that AI can't replicate and that help maintain a personal touch in content.

Throughout the episode, Uli and Mike also address common concerns about AI adoption and share practical examples of how healthcare practitioners can integrate these tools into their daily workflows. They emphasize the importance of maintaining human oversight while leveraging AI's capabilities to enhance content creation and practice management.
Listen in to learn:

• How AI tools like ChatGPT have revolutionized content creation and marketing
• Practical applications of AI for health practitioners, including SOAP note taking and meeting summaries
• How to overcome common hesitations about adopting AI tools
• Ways to maintain authenticity and personal connection while using AI
• The importance of proper prompting for compelling AI-generated content
• Strategies for using AI to emulate writing styles and create engaging content
• Tips for incorporating personal experiences into AI-generated content

Quotes:

• "It's a calculator for words... it's literally a language learning model." (3:10 | Mike)
• "AI has very practical applications to reduce the demand on your cognitive reserves." (7:25 | Uli)
• "You want to be specific in the prompt... I'm telling the AI, write direct response copy, make it short, punchy to the point." (17:45 | Mike)

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Connect With Uli Iserloh

Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv