Unifying Social Media and Gaming Through Generative AI With Negar Shaghaghi

The Here's Waldo Podcast

Negar Shaghaghi is the Co-founder and CEO of Auxuman, a game technology company with a mission to bridge the divide between social media and gaming. With a remarkable career trajectory, Negar served as an AI Product Leader for the past six years, showcasing her expertise and leadership in the dynamic intersection of artificial intelligence and product development. Under her guidance, Auxuman thrives as a pioneering force, shaping the future of interactive experiences and redefining the landscape where technology, gaming, and social engagement converge.

In this episode…

The convergence of social media and gaming represents a powerful synergy that empowers companies to redefine user experiences. So why should companies actively bridge the gap between social media and gaming?

Game developer Negar Shaghaghi explains that merging both realms allows for expanded reach, enhanced user interaction, and community building, among other benefits. By integrating social media and gaming, companies like Auxuman can tap into a wider audience pool. These types of enterprises continue to push the boundaries of innovation by constructing ecosystems where users can fluidly move between interconnected worlds. This approach marks a significant shift in how players perceive and engage with digital entertainment. With each advancement, companies like Auxuman actively contribute to the evolution of a digital landscape, promising exciting possibilities for users and content creators.

In this episode of the Here’s Waldo Podcast, Lizzie Mintus interviews Negar Shaghaghi, Co-founder and CEO of Auxuman, about the benefits of unifying gaming and social media. Negar shares her outlook on the future of AI in the gaming world, the challenges game developers and entrepreneurs encounter, how she incorporates player feedback into her game designs, and the lessons she learned from her startup venture.