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Intentional Branding: A Messaging Strategy That Resonates
Manage episode 442940951 series 3456794
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Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging.
Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality in brand communication, and building a high-capacity team that embodies the university’s mission.
Tune in to discover practical insights on how your institution can stand out in a crowded higher ed space through intentional and consistent branding.
Join us as we discuss:
[1:30] How a university president’s speech became a marketing slogan
[8:34] Keeping messaging on-brand through consistent communication
[15:48] The secret to a fulfilled, high-performing marketing team
Check out these resources we mentioned during the podcast:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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