Meaningful Relationship Development - Adding Value to Top Referral Sources in your Community.

The Home Care & Assisted Living Business Series

Meaningful Relationship Development (MRD) 50 Calls a day minimum 50 Emails A Day 50 Letters a Day 50 LinkedIn Inmails a Day 30 Office Visits a Week Faxes Top Referral Sources: hospital discharge planners, home health agencies, hospices, skilled nursing facilities, assisted living facilities, state Medicaid waiver programs, department of Aging, case managers, and rehabilitation hospitals, Adult daycare centers. Problem solving is why you are there! Asking questions and listening and creating your offer around those problems. Marketing Kit: • Branded Folder • Brochures • Mission Statement • Reference Letter(s) Pro. Letter Head • Insurance & Bond, License if Applicable • List of Services • Facility Contract Community Value Add Opportunities: Expert Events - Estate Planners, Physical Therapist, dementia, Alzheimer's, heart disease, diabetes, Dietary etc. Workshops: Technology, Social Media (Skype,Facebook), Bingo, Knitting Sales: Rummage, Bake, Kits, consignment Spa Day: Hair, Nails, Massage etc. Picnic: food, bingo, senior networking Senior Prom Nights: music, dance, food, wine etc. Pet therapy Comedy Shows Farmers Market Casino Night Family Caregiver Support Group via Meetup.com Classic Movie Series