585 – Crafting Your Sales Pitch

The How of Business - How to start, run, grow and exit a small business.

Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action.

Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/

Crafting an effective sales pitch isn't about being slick or persuasive - it's about clarity, empathy, and storytelling. In this episode, host Henry Lopez breaks down how small business owners can build a compelling sales pitch using a customer-centered approach inspired in part by Donald Miller's book Building a StoryBrand.

Henry explains that every great sales pitch starts with understanding your audience (your ideal client or avatar), defining their problem, and showing how your solution helps them win.

You will learn six core elements of every great pitch: Audience, Problem, Solution, Differentiator, Proof, and Call to Action. Then, Henry walks through a five-step process that will help you craft and use an effective sales pitch for your small business.

Drawing insights from past guests like Andy Paul, Carole Mahoney, and Ryan Dohrn, Henry shows that clarity and empathy consistently outperform clever slogans and aggressive selling.

Whether you're refining your elevator pitch, rewriting your website copy, or preparing for a formal sales presentation, this episode gives you the structure to tell your business story with confidence and authenticity."

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com