Greg Bernarda 'Leading Ecosystems'

The Human Centered Design Network (Non-Premium)

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Hey folks and welcome to another cracking episode on This is HCD.

Way back in 2017, I caught up with Greg Bernarda, Co-author of the best selling innovation book, Value Proposition Design by Strategyzer. I've known Greg for a long time, and in this episode we reflect on where the time between books, where he sees Value Proposition Design and also the Business Model Canvas in the current world.

I truly respect Greg's mind and brain as one of the best thinkers around, and so too do Thinkers50 - a regular speaker at the their events. We tap into the work he's being doing around Leading Ecosystems, vs products or services. We speak about what business model's look like within organisations at the macular and also at scale.

If you are working in spaces where you are trying to nudge the system towards becoming more customer or human-led, I think you will get a lot from this episode

Now, before we jump in, today's episode is brought to you by our good friends at MIRO. I use MIRO on nearly all of my online training sessions with clients. I want to tell you why. In today's digital age, remote work is becoming increasingly common. MIRO is built with remote collaboration in mind, enabling teams to collaborate effectively, no matter where they are. One of the features that I haven't actually used until recently was the video conferencing feature from inside the application. This takes is to the next level!and think you will like it too

Now, let's get into Greg's episode..

Watch this episode on our YouTube channel

https://youtu.be/rnEWSCPzvHY

Gregs links

• https://upruption.com/home/
• https://www.linkedin.com/in/gregbernarda/
• https://www.strategyzer.com/library/value-proposition-design-2

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