The Role Of Attention In The Creative Development Process The Human-Centric AI podcast

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The Role of Attention in the Creative Development Process

2+ y ago 23:08

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内容由Affectiva提供。所有播客内容（包括剧集、图形和播客描述）均由 Affectiva 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Today’s episode features Duncan Southgate, Senior Director, Creative and Media Solutions - Insights Division at Kantar. Duncan has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s global creative and media effectiveness business and his core focus is how media context and creative content can best work together.

We talked all about attention: what role expressiveness plays in relation to attention, where emotional engagement comes into play, and even how can brands can “predict” attention and impact in their advertising.

Links of interest:

… continue reading

104集单集

#Tech #Business #Affectiva #Human Perception Ai #Automotive #Driver State Monitoring #Mobile #In-cabin Monitoring #Car Technology #Next Generation Vehicles

Artwork

The Role of Attention in the Creative Development Process

The Human-Centric AI Podcast

published 2+ y ago

分享

MP3•单集首页

内容由Affectiva提供。所有播客内容（包括剧集、图形和播客描述）均由 Affectiva 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Today’s episode features Duncan Southgate, Senior Director, Creative and Media Solutions - Insights Division at Kantar. Duncan has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s global creative and media effectiveness business and his core focus is how media context and creative content can best work together.

We talked all about attention: what role expressiveness plays in relation to attention, where emotional engagement comes into play, and even how can brands can “predict” attention and impact in their advertising.

Links of interest:

… continue reading

104集单集

#Tech #Business #Affectiva #Human Perception Ai #Automotive #Driver State Monitoring #Mobile #In-cabin Monitoring #Car Technology #Next Generation Vehicles

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