28 - A technology solution for solving the riddle of impact measurement and management

The Impact Investing Podcast

The emphasis of this podcast is the very first word: impact. We’re constantly exploring how organizations and individuals can invest more responsibly, in a way that makes a real difference for people, communities, and the environment.

That sounds simple enough. But when it comes time to measure the impact that an investment has made, that’s where most initiatives fall short. It’s difficult to understand what impact really means, especially with such a wide and diverse set of potential criteria. Some might even call it a riddle.

In this episode of the podcast, I sit down with Jenelle Sobey, the CEO and Co-Founder of Riddl. Riddl is an organization that helps companies and nonprofits of all sizes track, analyze, and share their social and environmental impact data.

One of their biggest goals is to show organizations the many different types of impact, and how they can reach the ones that matter most to their mission. They do this through in-depth software that allows companies to manage their goals, activities, and collaboration all in one place.

Jenelle’s interest in solving social problems started in childhood and led her to study political science in an attempt to solve problems through politics and government. But her work experiences - which range from Academia to Social Entrepreneurship - would lead her to the belief that technology could also be a key lever to drive social impact. It was this belief that ultimately led her to start Riddl with co-founders, Derek Hatchard and Jessica Peters.

During this episode, Jenelle and I discuss how the Riddl software works, what types of companies are currently using it, and the power of industry data in measuring impact. And be sure to stay tuned to the very end where Jenelle dives into the social return on investment calculator they’re in the process of developing!

Resources from this episode:

• Riddl website
• The Riddl podcast
• Follow Riddl on LinkedIn
• Follow Riddl on Twitter
• Follow Jenelle on Twitter

*** Episode Sponsor Info: Help make wishes come true for families in need! Become a co-owner of Geenees today for as little as $250 by visiting the Geenees FrontFundr crowdfunding page. ***