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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Dealing with Influencers and Cannabis Products w/ Scott Jennings
Manage episode 354803333 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this week's episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.
Listen in to this week's episode to hear how highly regulated industries are overcoming marketing challenges and how influencers are proving to be a solution in the cannabis space!
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🚀 Start Your Next Influencer Marketing Campaign
Pantry website: https://pantryfoodco.com IG: Pantryfoodco.us - Twitter: https://twitter.com/pantryfoodco
🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD
Show Notes:
(01:51) - Scott’s background and story
(04:26) - Key career takeaways
(08:44) - Interpersonal relationships and behaviors
(10:20) - Trends within the cannabis industry
(15:43) - Monumental pivots at the beginning
(22:00) - Cash flow
(24:29) - Marketing cannabis
(27:17) - SEO strategy
(28:35) - Content creators
(31:05) - Trust and authority in the cannabis space
(36:35) - Identifying ideal persona and influencer
(39:02) - The higher purpose
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