The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
内容由Internet Marketing Podcast – SiteVisibility and Rough Agenda提供。所有播客内容（包括剧集、图形和播客描述）均由 Internet Marketing Podcast – SiteVisibility and Rough Agenda 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron
Manage episode 414032607 series 2909160
内容由Internet Marketing Podcast – SiteVisibility and Rough Agenda提供。所有播客内容（包括剧集、图形和播客描述）均由 Internet Marketing Podcast – SiteVisibility and Rough Agenda 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!
In this episode:
06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.
09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.
11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.
16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.
19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.
Resources mentioned in this episode:
The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books
https://connective3.com/resources/
More about our guests:
Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.
Connect with Olivia here:
https://www.linkedin.com/in/olivia-bence-883260132/
With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.
Connect with Will here:
https://www.linkedin.com/in/will-waldron-0b0088111/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
736集单集
分享
Manage episode 414032607 series 2909160
内容由Internet Marketing Podcast – SiteVisibility and Rough Agenda提供。所有播客内容（包括剧集、图形和播客描述）均由 Internet Marketing Podcast – SiteVisibility and Rough Agenda 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!
In this episode:
06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.
09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.
11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.
16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.
19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.
Resources mentioned in this episode:
The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books
https://connective3.com/resources/
More about our guests:
Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.
Connect with Olivia here:
https://www.linkedin.com/in/olivia-bence-883260132/
With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.
Connect with Will here:
https://www.linkedin.com/in/will-waldron-0b0088111/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
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类似 The Internet Marketing Podcast 的节目
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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