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What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)
Manage episode 454489914 series 3364850
内容由Kristen Berman | Irrational Labs提供。所有播客内容（包括剧集、图形和播客描述）均由 Kristen Berman | Irrational Labs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their focus is to combine design practices with rigorous research to help users achieve their meditation goals. Before Headspace, Cal served as a Design Director at Fjord San Francisco. In this episode, we explore:
What key metric Headspace measures for active use
The small feature change that increased engagement
The one trick they use for copy-editing
What drives people to re-engage with Headspace
How pricing (free vs. paid) impacts user engagement
This episode is packed with practical takeaways for PMs and anyone interested in the psychology of habit creation.
Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.
Learn more about Kristen and Irrational Labshere.
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