))
What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)
Manage episode 459414596 series 3364850
内容由Kristen Berman | Irrational Labs提供。所有播客内容（包括剧集、图形和播客描述）均由 Kristen Berman | Irrational Labs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for reds. Dan is known as a world-class marketer, combining storytelling, positioning and distribution insights to make Massican what it is today. In our conversation, we discuss:
The theory of pricing (and the sweet spot in wine pricing)
Why you should build your distribution channel before the product
The key to building a premium brand experience
Massican’s secret for reducing risk in a very risky market
How to use language to build customer confidence
This episode is packed with fresh insights onpricing psychology,brand storytelling, and the art (and behavioral science) of crafting memorablecustomer experiences.
Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labshere.
26集单集
分享
