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The Changing Consumer – How COVID-19 Has Impacted Shopping Habits
Manage episode 290861248 series 2916975
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The consumer sector is vital to the health of the UK economy. But it’s been severely impacted by COVID-19. We’ve seen huge shifts in consumer behaviour. 61% of us have changed stores, brands or the way we shop. Some retailers have been able to adapt and thrive. They’ve embraced ecommerce and digital marketing, and shifted their offer to target a more ethically conscious audience. Join our consumer sector experts Rob Coleridge and Alex Newman, along with Simon Preece, co-founder of sensecheck.co.uk and change agent & director of growth at Bigger & Better Things, as they discuss all of these points, and more.
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