What Do Spies Know About Sales That We Don’t? You’ll Be Surprised

The Jeff Bullas Show

Jeremy Hurewitz is an espionage expert and corporate intelligence agent who believes that real-life spies make the best business leaders and salespeople and business leaders, and he's exploring why that's true in a new book "Sell Like a Spy".

‌Jeremy spent the first decade of his career overseas building the media association Project Syndicate while based out of Prague and Shanghai. He spearheaded a business development strategy that saw the association grow from a few dozen member newspapers in mostly Eastern Europe, to a truly global association of over 300 newspapers in over 100 countries.

‌During Jeremy's time abroad he also worked as a freelance journalist writing on a variety of topics for dozens of publications around the world. Jeremy continues to write regularly with recent articles appearing in Bloomberg, USA Today, and The Hill.

‌Upon returning to the U.S. after his time overseas, Jeremy settled in New York City and worked for several well-known global consulting firms in the world of corporate security. These companies are staffed by former intelligence officers and Jeremy worked closely with these former spies. He came to notice how good these individuals were at connecting with clients, how quickly they were able to establish rapport and put people at ease and get them to open up.

In addition to former spies, his colleagues included former members of the FBI and the law enforcement community, the Secret Service, the military, the State Department, and other government agencies. Jeremy learned unique and impactful skills from all these former government employees, and he began utilizing the methods he picked up.

He quickly noticed the tangible difference it made in his salesmanship and his ability to connect with clients. By practicing the same methods that government officials use to develop relationships and overcome a range of challenges, Jeremy was able to achieve some of the biggest and most meaningful sales of his career.

‌Jeremy has synthesized these lessons from government service into the Sell Like a Spy program and works with clients to share these strategies to help them improve their ability to connect with targets, develop creative approaches to close deals, and overcome challenges.

What you will learn

• Learn how real-life espionage skills can improve your sales and leadership techniques.
• Discover why spies are considered the world’s best salespeople.
• Hear Jeremy’s unique experiences working with spies and corporate security experts.
• Understand the importance of active listening and how it can enhance both sales and relationships.
• Learn the art of vulnerability and how it helps build stronger connections.
• Explore how intelligence agencies recruit curious and adaptable people—skills that are valuable in any profession, especially sales.